fogd. apparel · AURA rituals
Reset.Realign.Return.
Modern apparel designed in London and produced in small runs. Handcrafted Aura incense and daily rituals for moments of calm in everyday life.
WELCOME TO FOGD.
We've all felt fogged. fogd. is the reset.
In a world full of noise, we choose calm.
Through modern everyday essentials and considered rituals, we create space to slow down, reconnect and move through life with intention.
LAUNCH OFFERS · ENTER CODE AT CHECKOUT
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The First Collection.
Discover the first collection from fogd. and Aura. Modern everyday essentials and considered rituals, designed for comfort, calm and reconnection.
This is just the beginning.
CHAPTER 01 / JAIPUR
The Faces of fogd.
Every journey begins with a single step.
Founded in the UK, fogd. is shaped by people, places and individual expression.
Our first chapter takes us to Jaipur. Meet Kunal, Prerna and Komal, our first seasonal faces in India, each bringing their own style to the collection.
As our journey unfolds, we'll introduce new faces and stories from the UK and around the world.
Wear your reset. Wear it your way.
Follow the Faces: Kunal · Prerna · Komal
Photography by Naren
Ideas, stories & things we like.
People, places, music and the thinking behind fogd.
Beyond the first collection.
350 GSM Winter Fleece
Heavyweight fleece for colder days, designed with warmth, structure and everyday comfort in mind.
Custom Fit
Selected fogd. pieces made to your measurements, with considered options for fit, fabric and colour.
Bamboo Active Wear
Soft performance layers developed in bamboo-blend fabrics with smaller, considered production partners.
Recycled Performance
Performance layers developed with recycled polyester, supported by supplier certification and traceability.
THE SOUND OF FOGD.