fogd. / apparel
The first collection.
Modern essentials designed in London for everyday comfort, movement and ease. Considered silhouettes, substantial fabrics and a relaxed approach to dressing. Created in small production runs, with selected hand-finished pieces and special introductory prices to celebrate our first launch.
Made to be lived in.
Hoodies, sweatshirts and Anti-Fit Joggers: 35% off with code FOGD35, or 45% off when you buy 2 or more eligible pieces with code FOGD45.
Tees: 30% off with code TEE30.
Add your code at checkout.
Shop the Collection
Made to stay with you.
Some of the best clothes become part of your life.
A 1990s sweatshirt from one of Italy's leading fashion houses became a wardrobe staple that lasted for decades. The way it wore, washed and aged helped shape the ambition behind fogd.: to create comfortable, versatile clothing people return to time and time again.
Clothes to live in. Clothes to return to.
Built for everyday life.
Beyond the first collection.
350 GSM Winter Fleece
Heavyweight fleece for colder days, designed with warmth, structure and everyday comfort in mind.
Custom Fit
Selected fogd. pieces made to your measurements, with considered options for fit, fabric and colour.
Bamboo Active Wear
Soft performance layers developed in bamboo-blend fabrics with smaller, considered production partners.
Recycled Performance
Performance layers developed with recycled polyester, supported by supplier certification and traceability.